Šarlote Peach liquer packaging
JSC Amber Latvijas balzams is a leading producer of alcohol beverages in the Baltics with a history steeped in tradition since 1900.
JSC Amber Latvijas balzams is one of the most significant exporters in Latvia – its products are available in more than 175 countries worldwide.
Project Task
At the same time when redesign of core Šarlote product line was launched on the shelves came out new flavoured liqueur - Šarlote Peach. Design was created on sleeve which fully covers the bottle. To appeal to the core female audience we used delicate illustrations of peaches complemented with flowers on creamy background thus creating feminine and summer feeling.