Mana Madona identity

The agency developed brand's strategy and concept - the brand legend, slogan, logo, visual identity and brand book. It was created to better position the image of the region, as well as to explain the importance of the region in Vidzeme, Latvia and, also, Europe.
The main thing we wanted to find is personality, so that the new brand is not just a pretty symbol, but is able to say something meaningful.

An identity was developed for both the district and the district's businesses, as well as spatial visual solutions - a large-format brand sign as district and city decor - which were put into action.

The result became close to every inhabitant of Madona and the identity has been successfully implemented in the life of the district.